Bachelor of Studies in Media & Communication Studies
Important for all candidates
- Applicant for admission MUST MEET THE ELIGIBILITY REQUIREMENTS set-forth by Bahria University.
- Candidates are advised to CONFIRM THEIR ELIGIBILITY prior apply.
- In case of annual system, eligibility will be determined on the basis of result in percentages.
- In case of semester system, eligibility will be determined on the basis of CGPA obtained out of 4.00.
- In case the result is shown both in CGPA and percentage, CGPA will be considered.
Program Learning Outcomes (PLOs):
By the completion of Bachelor of Studies in Media & Communication Studies, the graduates will be able to:
- Analyze and critically evaluate core and advanced theories, research paradigms, and emerging trends in Media and Communication Studies, demonstrating intellectual competence across journalism, advertising and public relations, digital and electronic media, animation, film, and performing arts within local and global contexts.
- Design and produce high quality media content and communication campaigns by applying technical, creative, and production skills in areas such as electronic media broadcasting, animation design, film production, performing arts, advertising strategy, and digital content creation using contemporary tools and technologies.
- Demonstrate professional integrity and ethical responsibility while engaging with diverse audiences and media platforms, reflecting a commitment to responsible storytelling, inclusive representation, and constructive societal impact across all media specializations.
Eligibility Criteria
- All candidates who have passed the intermediate examination or its equivalent with a minimum of 50% marks in any discipline can apply for admission to BS Media Studies.
- Students who have passed associate degree in media studies or 2 years BS / BSC or equivalent with a minimum of 50% marks or 2.00/4.00 CGPA in any discipline can apply for admission in the 5th semester to BS Media & Communication Studies provided the candidate completes deficiencies up-to a maximum of 18 credit hours for associate degree holders and up to 21 credit hours for BS/B.Sc. degree holders (if required) as assessed by the department.
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | ENG 101 | Functional English | 3 |
| 2 | MED 109 | Computer Skills for Mass Communication | 3 |
| 3 | MED 107 | Introduction to Mass Communication | 3 |
| 4 | ENV 105 | Introduction to Environmental Sciences | 3 |
| 5 | PAK 105 | Pakistan Studies | 2 |
| 6 | MED 110 | Photography | 3 |
| Total Credit Hours | 17 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | ENG 133 | Writing & Presentation Skills | 3 |
| 2 | HSS 107 | Introduction to Psychology | 3 |
| 3 | MED 211 | Introduction to Broadcast Media | 3 |
| 4 | MAT 105 | Mathematics | 3 |
| 5 | ISL 100 | Islamic Studies / Ethics | 2 |
| 6 | MTB 317 | Videography | 3 |
| 7 | ISL 203 | Fehm-e- Quran-I | 01(3 Contact Hours) |
| Total Credit Hours | 18 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | PAK 109 | Ideology and Constitution of Pakistan | 2 |
| 2 | HSS 334 | Fundamentals of Sociology | 3 |
| 3 | MAT 205 | Statistics | 3 |
| 4 | MED 210 | News Writing and Reporting | 3 |
| 5 | HSS 102 | Elective (Arts & Humanities) | 2 |
| 6 | MED 308 | Video Editing | 3 |
| 7 | HSS 219 | Civics & Community Engagement | 2 |
| Total Credit Hours | 18 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | HSS 423 | Entrepreneurship | 2 |
| 2 | HSS 331 | Fundamentals of International Relations | 2 |
| 3 | MED 468 | AI & Data Analytics in Media | 3 |
| 4 | MED 208 | Introduction to Digital Media | 3 |
| 5 | MED 113 | Introduction to Film Studies | 3 |
| 6 | HSS 112 | Introduction to Political Science | 3 |
| 7 | ISL 204 | Fehm – e Quran - II | 1 |
| Total Credit Hours | 17 | ||
| Sr. No. | Course Code | Course Title | Course Category | Credit Hours |
| 1 | SDW 496 | Internship | Internship | 3 |
| Students are eligible for a 3 CHs 6-8 weeks Internship after the 4th Semester. Total Credit Hours 136 (including Capstone project and Internship) |
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| Community Support Program: | ||||
| Students will be required to complete 40 hours of the Mandatory Community Support Program as per BU rules. | ||||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | MED 204 | Introduction to Advertising and Public Relations | 3 |
| 2 | MED 206 | Current Affairs | 3 |
| 3 | MED 303 | Mass Communication Theories | 3 |
| 4 | MED 402 | Online Journalism | 3 |
| 5 | MED 403 | Media Laws and Ethics | 3 |
| 6 | Elective* | 3 | |
| Total Credit Hours | 18 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | Med 304 | Research Methods | 3 |
| 2 | MED 305 | Script Writing and Editing | 3 |
| 3 | Elective* | 3 | |
| 4 | Elective * | Specialization | 3 |
| 5 | Elective * | Specialization | 3 |
| Total Credit Hours | 15 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | MED 437 | 2D / 3D Animation | 3 |
| 2 | HSS 401 | Statistical Analysis of Social Data | 3 |
| 3 | Elective* | Specialization | 3 |
| 4 | Elective* | Specialization | 3 |
| 5 | Elective* | Specialization | 3 |
| Total Credit Hours | 15 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | RES 500 | Research Report/ Final Project (capstone Project) | 3 |
| 2 | MTB 236 | Media Information and Literacy | 3 |
| 3 | Elective* | Major | 3 |
| 4 | Elective* | Specialization | 3 |
| 5 | Elective* | Specialization | 3 |
| Total Credit Hours | 15 | ||
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1. Electronic Media | |||
| 1 | MED 419 | Documentary Production | 3 |
| 2 | MED 422 | Music Video production | 3 |
| 3 | MTB 314 | Television Program Production | 3 |
| 4 | MTB 241 | OTT Content Production | 3 |
| 5 | MTB 240 | Podcasts & Web Show Production | 3 |
| 6 | MTB 403 | Drama Production | 3 |
| 7 | MTB 312 | Set Designing | 3 |
| 8 | MED 474 | Camera and Lighting Techniques | 3 |
| 9 | MED 475 | Reality TV and Game Show Production | 3 |
| 10 | MED 476 | Advanced Video Production Techniques | 3 |
| 11 | Digital Media Production | 3 | |
| 12 | Artificial Intelligence and Emerging Media | 3 | |
| 2. Advertising and Public Relations | |||
| 1 | MED 430 | Media Planning & Buying | 3 |
| 2 | MED 431 | Campaign Designing | 3 |
| 3 | MED 433 | TVC Production | 3 |
| 4 | MED 429 | Copy Writing | 3 |
| 5 | MED 438 | Brand Management | 3 |
| 6 | MED 442 | Crisis Communication and Management | 3 |
| 7 | MED 442 | Event Management | 3 |
| 8 | MED 443 | Media Management & Relations | 3 |
| 9 | MED 477 | Digital Branding & Brand Strategy | 3 |
| 10 | MED 478 | Advanced Digital Advertising | 3 |
| 3. Film & Performing Arts | |||
| 1 | MED 354 | Film & Screen Adaptation | 3 |
| 2 | MED 458 | Contemporary Film Movements and Auteurs | 3 |
| 3 | MED 459 | Multidisciplinary Performing Arts | 3 |
| 4 | MED 460 | Acting and Performance Techniques | 3 |
| 5 | MED 461 | Contemporary Music and Soundscapes in Performing Arts | 3 |
| 6 | MED 420 | Film Direction | 3 |
| 7 | MED 480 | Streaming Media Production & Distribution | 3 |
| 8 | MED 481 | Transmedia & Franchise Development | 3 |
| 9 | MED 482 | AI & Emerging Film Practices | 3 |
| 10 | MED 417 | Advanced Cinematography | 3 |
| 11 | MED 483 | Film Production Design | 3 |
| 12 | MED 484 | Theatre Production & Stagecraft | 3 |
| 13 | MED 485 | Performance Theory and Creative Expression | 3 |
| 14 | MED 486 | Improvisation and Stand-Up Techniques | 3 |
| 4. Graphics & Animations | |||
| 1 | MED 449 | Character Modeling | 3 |
| 2 | MED 450 | 3D Modeling | 3 |
| 3 | MED 425 | 3d Lighting/ Texturing/ Rendering | 3 |
| 4 | MED 426 | Character Animation | 3 |
| 5 | MED 421 | Motion Graphic/ Compositing | 3 |
| 6 | MED 436 | Advanced Free Hand Drawing | 3 |
| 7 | MED 452 | Digital Illustrations | 3 |
| 8 | MED 453 | 3D Animation | 3 |
| 9 | MED 454 | 3D Character Animation | 3 |
| 10 | MED 429 | Virtual Reality | 3 |
| 11 | MTB 234 | Digital Gaming | 3 |
| 12 | MED 479 | Illustrations & Graphics | 3 |
| Sr. No. | Course Code | Course Title | Credit Hours |
| 1 | MED 110 | Photography | 3 |
| 2 | MTB 317 | Videography | 3 |
| 3 | MED 308 | Video Editing | 3 |
| 4 | MEDA 211 | Introduction to Broadcast Media | 3 |
| 5 | MED 113 | Introduction to Film Studies | 3 |
| 6 | MED 107 | Introduction to Mass Communication | 3 |
| 7 | MED 210 | News Writing and Reporting | 3 |
| 8 | MED 208 | Introduction to Digital Media | 3 |
| 9 | MED 209 | Journalistic Language | 3 |
| 10 | MED 204 | Introduction to Advertising and Public Relations | 3 |
| 11 | MED 303 | Mass Communication Theories | 3 |
| 12 | MED 305 | Script Writing and Editing | 3 |
| 13 | MED 206 | Current Affairs | 3 |
| 14 | Med 304 | Research Methods | 3 |
| 15 | MED 306 | Photojournalism | 3 |
| 16 | MED 402 | Online Journalism | 3 |
| 17 | MED 403 | Media Laws and Ethics | 3 |
| 18 | MED 404 | Development Support Communication | 3 |
| 19 | HSS 401 | Statistical Analysis of Social Data | 3 |
| 20 | MED 448 | Intercultural Communication | 3 |
| 21 | MED 446 | Digital Public Relations | 3 |
| 22 | MED 309 | World Cinema | 3 |
| 23 | MED 311 | 2D Animation | 3 |
| 24 | MED 312 | Principles of Public Relations | 3 |
| 25 | MED 313 | Musicology | 3 |
| 26 | MED 314 | Media, Culture and Society | 3 |
| 27 | MED 315 | Sound Design | 3 |
| 28 | MED 111 | Media and Society | 3 |
| 29 | MTB 318 | Film Analysis | 3 |
| 30 | MTB 319 | Introduction to Theatre | 3 |
| 31 | MTB 420 | Media Entrepreneurship | 3 |
| 32 | MED 302 | Feature, Column and Editorial Writing | 3 |
| 33 | MED 307 | Elements of Advertising | 3 |
| 34 | MED 301 | Sub-Editing and Page Designing | 3 |
| 35 | MED 440 | Copy and Layout Designing | 3 |
| 36 | MED 437 | 2D / 3D Animation | 3 |
| 37 | MED 444 | Persuasive Writing | 3 |
| 38 | MED 445 | PR Campaign Designing | 3 |
| 39 | MED 447 | International Public Relations | 3 |
| 40 | MED 418 | Art Direction | 3 |
| 41 | MED 411 | Magazine Production/Magazine Program Production | 3 |
| 42 | MED 408 | Community Journalism | 3 |
| 43 | MED 413 | Newspaper Production | 3 |
| 44 | MTB 426 | Digital Journalism | 3 |
| 45 | MTB 434 | Multimedia Skills | 3 |
| 46 | MTB 331 | Environmental Communication | 3 |
| 47 | MED 225 | Basic Drawing and Design | 3 |
| 48 | MED 226 | AI and Media | 3 |
| 49 | MED 202 | Functional Urdu | 3 |
| 50 | MED 469 | Contemporary Film Theory | 3 |
| 51 | MTB 235 | Immersive Technologies | 3 |
| 52 | MED 470 | Political Communication | 3 |
| 53 | MED 471 | Academic and Research Writing | 3 |
| 54 | MED 472 | Synthetic Media Production and Analysis | 3 |
| 55 | MED 473 | Health Communication | 3 |
| 56 | MTB 230 | Climate Communication | 3 |
| 57 | MTB 236 | Meida Information and Literacy | 3 |
| 58 | MTB 222 | Digital Humanities | 3 |
| 59 | MTB 227 | Digital Media and Society | 3 |
| 60 | MTB 231 | Fact-Checking Tools & Techniques | 3 |
| Arts and Humanities Electives General Education Courses 02 CH | |||
| 1 | HSS 227 | Italian | 2 |
| 2 | HSS 330 | Physical Education & Sports | 2 |
| 3 | HSS 109 | Arabic | 2 |
| 4 | HSS 163 | Chinese | 2 |
| 5 | HSS 160 | French | 2 |
| 6 | HSS 164 | German | 2 |
| 7 | HSS 161 | Russian | 2 |
| 8 | HSS 162 | Spanish | 2 |
| 9 | HSS 214 | Turkish | 2 |
