Bahria University

DR. JACQUELINE ISMAT

PERSONAL INFORMATION
Email	jacqueline.bukc@bahria.edu.pk
Phone. Ext.	+92219924002-6
Research Area	Marketing
Number of Publications	0

QUALIFICATION
DEGREE	PASSING YEAR	MAJORS	UNIVERSITY
PhD	2025	Marketing (Consumer & Market Analysis)	Universiti Utara Malaysia
M.S	2013	Marketing	SZABIST
MBA	2005	Marketing	BAHRIA UNIVERSITY
BA	2002	APPLIED MATHEMATICS, ECONOMICS, GEOGRAPHY	GOVT. P.E.C.H.S College
INTERMEDIATE	1999	PRE-ENGINEERING	GOVT. P.E.C.H.S College
MATRICULATE	1996	SCIENCE	ST. JUDES HIGH SCHOOL
TEACHING EXPERIENCE
DESIGNATION	FROM	TO	ORGANIZATION
Senior Assistant Professor	01-Sep-2006	Present	Bahria University
Visiting faculty	01-Feb-2025	31-Jul-2025	Institute of Business Management/ IoBM
Visiting faculty	01-Sep-2016	31-Dec-2016	Indus Valley School of Art & Architecture/ IVS

Publications

Journals & Conferences

• Effectiveness of Television Advertising on Consumer Perception of Packaged Milk | Global Management Journal for Academic & Corporate Studies
• Impact of Social Media Marketing on Consumer Based Brand Equity | Journal of Marketing Strategies
• Breaking The Skepticism Barrier: A Dual-Mediation Framework of Credibility and Value in Digital Marketing | Pakistan Journal of Social Science Review
• Marketing Green Trust: The Role of Eco-Influencers and Transparent Branding in Driving Sustainable Purchase Intention | Journal of Management Science Research Review
• From Digital Touch points to Devoted Users: How FinTech Experiences Shape Brand Loyalty in Pakistan’s Emerging Financial Ecosystem | Dialogue Social Science Review
• Linking Perceived Brand Authenticity, Consumption Values, and Social Media Marketing on Consumer Inspiration to Purchase Masstige Fashion Brands | Journal of Management World
• Integrating Marketing Capabilities, Human Agility, and Financial Efficiency: A Moderated-Mediation Model of Firm Performance and Competitive Advantage | JOURNAL OF POLITICAL STABILITY ARCHIVE